", Pharrell's name has become somewhat synonymous with luxury collaborations, but his sunglasses collection with then-Louis Vuitton Creative Director Marc Jacobs in 2004 was his very first. Williams now takes the torchfrom Abloh, who was the first Black designer to hold a creative director position at Louis Vuitton. Today, the house announced that his successor will be celebrity. The role was previously held by Virgil Abloh who died in November 2021. They Just Might Be Communicating Telepathically: Jared Leto and Kim Kardashian attend the Louis Vuitton Menswear Spring/Summer 2024 show as part of Paris Fashion Week on June 20, 2023 in Paris, France. 2023 Rolling Stone, LLC. Its why todays youth are enamored with the red carpet of the early 2000s. Its clear hed been dreaming of this moment, and he wasnt afraid to show how badly he wanted it. These groups, with their dimensions of size, cant afford not to deliver growth, he continued. Why? Writing in the New York Times, Jon Caramanica speculated that Williams at Louis Vuitton could be a full-throated acknowledgment of the power of Black cultural capital on a global stage. Pharrell Williams poses at the Grammy Awards in Los Angeles earlier this month. February 14, 2023 10:47am. 2023 Hearst Magazine Media, Inc. All Rights Reserved. On Tuesday, the . I hate to say it, but I think that the product is almost the least important, or its at least the third or fourth most important [thing].. Williams fills a position that's been vacant since Abloh's death. (June 21), Your California Privacy Rights/Privacy Policy. So, Im doing what I was chosen to do, Williams says of his position as mens creative director for the French fashion house. The American musician and fashion entrepreneur Pharrell Williams has been named the creative director of Louis Vuitton menswear. Which is why, on Valentine's Day this year, as Louis Vuitton proudly announced that Williams would become Louis Vuitton's Men's Creative Director following the death of Virgil Abloh, it was thought an apt, brilliant appointment. While the event was stacked with celebrity guests, the . Pharrell Williams' debut as men's creative director for Louis Vuitton was nothing short of spectacular, heralding a new era for the storied French fashion house. Williams first came to prominence in the 1990s as part of the Neptunes, a songwriting and hip-hop production duo he formed with Chad Hugo. He has also previously collaborated with Louis Vuitton. Pharrell Williams is set to become the new Creative Director of Louis Vuitton menswear, following in the footsteps of the late, great Virgil Abloh. Louis Vuitton announced Williams's new role in a news release Tuesday, calling the producer and mogul "a visionary" and a "global icon" who has poured his creative spark into many facets for more than two decades. The appointment follows the death of the previous creative director in 2021. When I say the sun is shining on meand its shining on all of uslisten, this is a French house, but they went right back to America and found another Black man, and gave me the keys., Phoebe Waller-Bridge on Her Surreal Journey From Fleabag to Indiana Jones, Brad Pitt and Angelina Jolies War of the Ros, Why a Second Trump Administration Would Be Much Worse, Ivanka Trump Is Not Letting Her Dads Mounting Legal Woes Ruin Her Summer. Musician and entrepreneur is second Black American designer to hold position at French luxury house after Virgil Abloh. From there, the Damoflage was born, seen in three hues across accessories, workwear, indigo denim, pajama silhouettes, and in the intarsia of knitwear and furs. You love the product, but deeper than that, its a love for the culture that embodies a like-mindedness of taste., Models took their final walk as the Voices of Fire choir performed the powerful JOY (Unspeakable), a song written and composed by Ezekiel Williams, Larry George, and Williams, of course. 969K likes, 16K comments - Louis Vuitton (@louisvuitton) on Instagram: "Louis Vuitton is delighted to welcome Pharrell Williams as its new Men's Creative Director. "Pharrell Williams is a visionary whose creative universes expand from music to art, and to fashion establishing himself as a cultural global icon over the past twenty years," Louis Vuitton said, adding that he reinforces the company's values of "innovation, pioneer spirit and entrepreneurship. With Paris as the backdrop, a carefully selected cast of models, orchestra, and the Voices of Fire choir took the main stage across the Pont Neuf (the oldest standing bridge across the Seine River), with a runway covered in the iconic Damier pattern that Williams chose to highlight as the key component in his new collection. 29 By Jon Caramanica Reporting from Paris Published June 18, 2023 Updated June 19, 2023 Earlier this month, Pharrell Williams was in the men's atelier on the second floor of Louis Vuitton's. In todays age, the creative director job is more about vibe and vision, he says. In this episode we break down. Actions speak louder than words, says Taylor, apologizing for the clich. LVMH's priorities appear to be shifting, with an emphasis on creating major pop culture moments. Therefore, they shape the consumers tastes and create new needs, Rotondaro said. Previously, she was the style writer at InStyle, founding commerce editor at Glamour, and fashion editor at Coveteur. Some critics have complained that there were more videos of the moment than of the actual clothing, but maybe that was the point: Everyone was talking about the show for days after models walked down the runway. On Tuesday, the singer-producer, 50, made his debut as Louis Vuitton's newest Men's Creative Director at the fashion house's latest show. Its a very hard circle to square and combining the two is never easy, he concluded. And I think that has described a whole generation of young black kids and artists who have since been determined to be themselves and jump through that door that was opened by Pharrell.". Emerging talent such as the Jamaican-British designers Martine Rose and Grace Wales Bonner were previously said to be under discussion, so for many insiders the announcement of Williams was somewhat unexpected. Louis Vuitton announced Williams's new role in a news release Tuesday, calling . His first collection for Louis Vuitton will be revealed next June during Men's Fashion Week in Paris. "Everything Virgil stood for [was] to open doors," one user wrote. The decision, announced earlier this year on Valentines Day, sent the fashion industry into a spiral with a plethora of questions: Why Williamsbest known for his music careerand not an established designer? "Creative directors are orchestra leaders infusing the brand with their iconic vision," said Susanna [+] Nicoletti, author of "Luxury Unlocked.". This week the fashion world was shaken when Louis Vuitton announced the appointment of pop icon Pharrell Williams as creative director of its menswear division. Pharrell follows in the footsteps of Virgil Abloh, who served as the artistic director of Louis Vuittons menswear collection from 2018 until his death in 2021 due to cardiac angiosarcoma. They are bold, like the types of looks our favorite artists pull together to stand out on the red carpet. LOUIS VUITTON has named Nicolas Ghesquire as its new creative director. Because even when youre seemingly incriminating yourself on tape, refreshments are important. Shortly after that, models began to descend from the illuminated Pont Neuf, the oldest standing bridge crossing the river. Abloh rose to prominence as the creative director for the rapper formerly known as Kanye West, and went on to found the haute streetwear label Off-White before joining Louis Vuitton in 2018. On June 20, he took the Pont Neuf, and the Paris Spring-Summer '24 men's shows by storm. I learned a lot being here. Traditionally, the creative directors of luxury houses have been responsible for delivering the goods that shape the tastes of the consumer. Louis Vuitton hasn't enlisted a new creative director since the sudden death of Virgil Abloh in November 2021. As of this morning, Pharrell has wiped his Instagram clean. Its not enough but its happening. I know the monogram is historically a very dominant force within the house. A journey through a land in crisis. I think that were going to see aftershocks in the industry for years to come., Original reporting and incisive analysis, direct from the Guardian every morning, 2023 Guardian News & Media Limited or its affiliated companies. Now the results are in: Louis Vuitton took over the Pont Neuf a more iconic location for a fashion show in Paris would be hard to find to show Williams' assured, vervy Spring-Summer 2024 Men's collection. Paris, February 14th, 2023 - Louis Vuitton is delighted to welcome Pharrell Williams as its new Men's Creative Director, effective immediately. Notable models included Anok Yai, Dao Yi Chow, No Malice, Jerrod Carmichael, Liya Kebede, Nick Cave, and Pusha T. While Williams knew the appointment came with a great deal of pressure, he looked to the past and the future. With multiple bags and a baby bump protruding from an unbuttoned jacket, Rihanna's maternity style has reached new heights . All rights reserved. Erik Ian The position of men's creative director at Louis Vuitton has remained empty since the death of Virgil Abloh in 2021. . Louis Vuitton is delighted to welcome Pharrell Williams as its new Men's Creative Director. Williams may be a bolder, out-of-the-box pick, but his span is across mens fashion, a much smaller share of Louis Vuittons much larger pie where leather goods and accessories take the lead. He started his career with Prada in 2005, then moved to Dolce & Gabbana, finally landing with Valentino in 2009, where he apprenticed under creative director Pierpaolo Piccioli and rose to hold the title of fashion director for Valentinos mens and womens collections. But he's no stranger to the brand. Its a circle that contains the heritage of the brand and that must square with the requirements of growth imposed by the financial markets. While being self-referential can be perceived as egotistical, it doesnt feel that way when Williams does it. Williams has not said much since being named creative director for menswear by Louis Vuitton in February, a position that had remained vacant since 41-year-old Virgil Ablohs unexpected passing in November 2021. Obituaries Renowned fashion designer Virgil Abloh dies at 41 after a private battle with cancer And he's launched his own brands, too. Pharrell Williams has been named creative director of Louis Vuitton menswear, according to the fashion house. For his debut, Williams focused on stylish details that trumpeted the return of cool, with pearl-adorned sunglasses, band-collared tunics, workwear remixes on jackets reminiscent of the traditional Parisian womens wardrobe, box-pleat shorts juxtaposed with suits, glazed penny loafers, flower pendants, nubuck bowling shoes, and magnified shearling slippers in monogram intarsia with a bears footprint on the bottom. It's official: Pharrell Williams is taking over the role of menswear creative director at Louis Vuitton. Leading up to the show, Pietro Beccari, who was appointed CEO of the house in January, told The New York Times, It was important that we found someone having a broader spectrum than being a very fantastic designer, which is great for the industry and we have many of them. Later on in the piece, Williams would go on to mention that he has no delusions about who he is and what he is capable of: I am a creative designer from the perspective of the consumer. Previously, she was the style writer at InStyle, founding commerce editor at Glamour, and fashion editor at Coveteur. They are why quiet luxury can only ever go so farbecause the pleasures of perceived opulence are far more relatable, whether anyone cares to admit it or not. . But I definitely went to the stores and purchased, and I know what I like.. Pharrell Williams, a multi-talented singer-songwriter and philanthropist, has been chosen the new creative director of Louis Vuitton's menswear business, taking over for the late Virgil Abloh, the . Williams co-founded the influential streetwear label Billionaire Boys Club in 2003 (alongside Japanese designer Nigo, who is now the artistic director of Kenzo, which is also owned by LVMH). Original reporting and incisive analysis, direct from the Guardian every morning, 2023 Guardian News & Media Limited or its affiliated companies. Opinions expressed by Forbes Contributors are their own. It's revolutionary, experts say, listed at more than double their original price, Renowned fashion designer Virgil Abloh dies at 41 after a private battle with cancer, How Three Fashion Icons Shaped The Industry 'Beyond The Dress Or The Belt'. "This is a weird appointment.". Reflecting on how Michele shaped Gucci, Nicoletti said he chose image disruption instead of consistent style and image, putting the brands equity at risk of exhaustion.. .css-o05pt{display:block;font-family:Didot,Didot-fallback,Georgia,Times,serif;font-weight:normal;letter-spacing:0rem;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;text-shadow:0 0 0 #000,0 0 0.01em transparent;}@media (any-hover: hover){.css-o05pt:hover{color:link-hover;}}@media(max-width: 48rem){.css-o05pt{font-size:1.18581rem;line-height:1.2;margin-bottom:0.25rem;margin-top:0.625rem;}}@media(min-width: 40.625rem){.css-o05pt{line-height:1.2;}}@media(min-width: 48rem){.css-o05pt{font-size:1.23488rem;line-height:1.2;margin-bottom:0.5rem;margin-top:0rem;}}@media(min-width: 64rem){.css-o05pt{font-size:1.39461rem;line-height:1.2;margin-top:0.9375rem;}}Why Marc Jacobs Held a Three-Minute Fashion Show, Princess Diana Inspired Jacquemuss Latest Show, Max Mara Gives an Object Lesson in Scandi Feminism, At Cannes, Celine Hosts a Glamorous Dinner, Golden Goose Hosts Its Inaugural Haus of Dreamers, I Sent My Boyfriend to Chlo Sevignys Closet Sale, The Victoria's Secret Fashion Show Is Coming Back, Chanel Just Opened Its Biggest U.S. Store. "His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter. During the pandemic, he helped create a portable cutlery set in the hopes of limiting single-use plastics in outdoor dining. Trumps Week Has Gone From Bad to Sir, They Have a Recording of You Ordering Cokes While Discussing Plans to Attack Iran, We Have Built a Giant Treadmill That We Cant Get Off: Sci-Fi Prophet Ted Chiang on How to Best Think About About AI, Trump, Who Has the Mind of a Child, Still Thinks the Classified Documents He Got Indicted for Keeping Belong to Him: Report. His first collection will show this June during the Men's Fashion week in Paris.The highly awaited appointment comes as a surprise to many, given that the names of designers like Grace Wales Bonner, Martine Rose, and Telfar Clemens have been swirling for months. As a creative man, Williams is nothing if not inclusive and supportive in November 2015, after a mass shooting at Charleston, South Carolina's, Emanuel African Methodist Episcopal Church left nine parishioners dead, he gave a healing performance there with singers from the church. The iconic French fashion house announced on February 14 that Williams will join the maison as men's creative . In a statement posted on Louis Vuittons Instagram, Pietro Beccari, Louis Vuittons chairman and CEO said: I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new mens creative director. For another source of inspiration, Williams looked no further than his beloved home state of Virginia. It's one of Pietro Beccari's first big moves as the new Louis Vuitton Chairman and CEO, a position he took just two weeks ago. The New Creative Director of Louis Vuitton Threaducation 182K subscribers Subscribe 3.8K 130K views 2 weeks ago PATREON: https://patreon.com/threaducation?utm. After Ablohs death, Pharrell tweeted, My heart is broken. A handful of the first models wore tailored suits with matching shorts, a look Williams has become personally associated with on the red carpet. The appointment announcement from Louis Vuitton is the only post on his page. He's the men's creative director for the brand, and the pregnant singer is the . It is now the biggest company on the European stock market. Thus it has less to lose and more to gain by anointing Williams as Ablohs successor. Abloh, who was hailed as a fashion maverick, was widely praised for widening Louis Vuittons appeal. "His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter. It marks only the second time a Black American designer has held a head position at the French luxury house. Menswear Spring/Summer 2024 show during Paris Fashion Week. Louis Vuitton is the $20 billion crown jewel among $80 billion LVMH Groups 75 luxury maisons. Her performance blew up, earning millions of views, likes, and comments on TikTok. The forbiddingly chic territory at the intersection of fashion and music is a grand, if fraught one, and at the moment no one is traversing this terrain with more brio than the legendary Pharrell Williams, 13-time Grammy winner, two-time Academy Award nominee, and the writer-performer-producer of the global hit "Happy," among a slew of other genre-bending, chart-busting pop-soul-funk-dance-electronica-hip-hop titles. All part of the signature touches that set his collection apart. Whereas Williams is a fashion-industry outsider turned insider, De Sarno came of age in the fashion industry. Long time friend Abloh re-issued the colorful collection with gold details in 2018, with pairs originally retailing for $300 to $500 and then upwards of $1,700 for resale. His debut collection was an exercise in high-wattage glamour, The livestream of Pharrell Williamss debut show for Louis Vuitton began with Pupil King, a short film by Todd Tourso. ", My heart is brokenVirgil you were a kind, generous, thoughtful creative geniusyour work as a human and your work as a spiritual being will live foreverSending love and light to your wife, children, family and day onesyoure with the Master now, shine,P, "I am glad to welcome Pharrell back home," Louis VuittonChairman and CEO Pietro Becarri wrote. Online, fashion fans and music fans duked it out over whether a famous hip-hop multi-hyphenate made sense in one of the top design jobs in the industry. February 15, 2023 / 10:36 AM / CBS News Louis Vuitton has chosen Pharrell Williams as its new creative director for menswear. He simply is stylish. Its about educating the consumers about what they should like and showing the consumer that they need something else that they dont have. And if one thing is clear, it's this: We're entering a new era, for both the artist and the brand. The bold Speedys were meant to evoke dupe culturepicture fake bags in colors you know a house doesnt produce lining the sidewalk of Canal Street. But they were also imbued with a sense of impenitent joy that was paramount to the show. The ubiquitous Kim Kardashian, clad in a tight-fitting "damoflage" Catwoman kind of jumpsuit, had as her front-row-date the actor Jared Leto, who, for a gentleman, might have been carrying the white theme a bit too far with the semi-Edwardian "day gloves." Throughout his collection, Williams nodded to their work, including Jacobss top-handle Alma bag silhouettes, which became paparazzi photo staples in the Aughts. In 2008, he collaborated with the then-creative director Marc Jacobs on a pair of bestselling sunglasses called Millionaires. Guests included Jay-Z and Beyonc, Rihanna and her partner, A$AP Rocky, Zendaya, Lewis Hamilton, Kelly Rowland, Tyler, the Creator and Kim Kardashian. "He reinvented the role of a creative director, injecting it with hip-hop's penchant for remixing, skateboarding's sense of community and a desire for social progress," Business of Fashion writes. Louis Vuitton announced the news in a statement on Tuesday, Feb. 14 on LVMH's website and Instagram, shared alongside a black and white photo of the multi-hyphenate posing with a branded blanket over his head.In the caption, his new position was named, as well as his first . (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images), Damoflage Is A Family Affair: Pharrell Williams', son Rocket Williams and wife Helen Lasichanh attend the Louis Vuitton Menswear Spring/Summer 2024 show as part of Paris Fashion Week on June 20, 2023 in Paris, France. Yet both men are charged with the same thing: to generate growth and profits in a luxury market that is under pressure from economic headwinds after experiencing explosive growth coming out of the pandemic. He then added, "He is Marc Jacobs and it is Louis Vuitton, and who am I for that matter?". The luxury house announced on Tuesday that Williams would take the job previously held by renowned designer Virgil Abloh, the first Black artistic director at Louis Vuitton, who died of cancer in November 2021 at the age of 41. During the Kering earnings call, Kering chairman and CEO Franois-Henri Pinault explained the process of selecting the next Gucci creative director. I didnt go to Central Saint Martins. [It said] that it was fine to be in between. Pharrell Williams for LV seems to have the creating-a-lifestyle requirement nailed, given his extensive cultural roots across music, art and fashion. And he introduced a bit of himself, with an LVERS emblem on varsity jackets that references the Virginia Is for Lovers slogan of his home state. The LVMH group, which owns Louis Vuitton, enjoyed a record year in 2022, recording revenues of 79.2bn (69.9bn) and profits of 21.1bn, both up 23%. Pharrell Williams sports pixilated camouflage at the Louis Vuitton menswear show on the Pont Neuf, Paris. The function of camoflage on the battlefield is to shape-shift the object covered be it a tank or a soldier to the point that it is difficult to see. I saw it as an opportunity. It is a deep look: One part gamer, one part online geometry, three parts fighting the good fight against totalitarian hegemony it feels like Pharrell has nailed the zeitgeist just about right for men on the battlefields of commerce and the arts alike. He received the Fashion Icon Award from the Council of Fashion Designers of America in 2015. Nicolas Ghesquire For Vuitton Confirmed. Designer Virgil Abloh dies at 41 One of the most widely lauded designers of a generation has died of cancer. Pharrell Williams has been named the new Men's Creative Director of Louis Vuitton, succeeding the late Virgil Abloh. Instead, much was said of Williams. Singer, songwriter, rapper, producer, designer and philanthropist Pharrell Williams is adding another title to his list: Louis Vuitton's men's creative director. Its why a couple of days before his debut, he rolled out an ad campaign starring Rihanna in an unbuttoned leather button-down with her pregnant belly exposed and colorful green, yellow and red Speedy bags nestled in the crooks of her elbows. In December Bernard Arnault, the conglomerates chief executive, was named the worlds richest person, pushing Elon Musk off the top spot. The appointment of Williams is one of Beccaris first significant moves since joining the house in January. Williams co-founded the influential streetwear label. We may earn commission from links on this page, but we only recommend products we back. Pharrell Williams performs "Happy" onstage during the Grammy Awards in 2015. Virgil Abloh's vacant role has finally been filled. The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuittons status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship.. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. LVers can be seen across jackets throughout the collection. There are plenty of designers creating works of art that reflect our reality, or gorgeous shapes that consumers want to feel on their bodies, but there arent many who have been able to deliver these kinds of pop culture escapes. "When you listen to yourself and you're comfortable in who you are, you wear what you feel like fits and looks right on you," he added. It was the entire centre of Paris closing for a fashion show. In many ways, Williams is a perfect choice to step into Ablohs shoes, both being Black Americans steeped in street culture and style. Colleen Ballinger Defends Herself over Fan Allegations: 'I'm Not a Groomer, Just a Loser' Louis Vuitton is delighted to welcome Pharrell Williams as its new Men's Creative Director. Williams' first collection will be revealed in June during Men's Fashion Week in Paris. His first collection for Louis Vuitton will be revealed next June during Men's Fashion Week in Paris. All rights reserved. Williams tweaked the states slogan, Virginia Is for Lovers to Virginia Is for LVers, which transitioned and opened the beloved Parisian brand into a new mindset rooted in warmth, well-being, and welcomeness. You may opt-out by. The fashion house announced that the musician and producer would be taking on the role Tuesday, and his first collection with the line will debut next June during Men's Fashion Week in Paris. But GQ notes that he's been a style icon throughout his career, from mixing skateboarder-wear with hip-hop style as the frontman of N.E.R.D in the early 2000s to embracing womenswear and gender-neutral clothing in recent years. PARISFrench fashion house Louis Vuitton named American designer Virgil Abloh as creative director for menswear, hiring a leading proponent . The classic Speedy bag was revived in bright primary colors and dangled along long legs ending in chunky socks and lug-soled T-strap Mary Janes. The creative director is not the one necessarily providing to consumers a product that they will like. All rights reserved. Pharrell Delivers a True Pop Culture Moment at Louis Vuitton, Why Marc Jacobs Held a Three-Minute Fashion Show, being named creative director for menswear. Pharrell Williams has been named creative director of Louis Vuitton menswear,according to the fashion house. Here are two heritage luxury brands, Louis Vuitton from France and Gucci from Italy, chasing much the same customers demographically in the same luxury sphere. While Williams brings plenty of star powerZendaya, Beyonc, and Jay-Z were in the front row in Paristhere was also a sense that he wants his Louis Vuitton to be for everyone, old fans of the brand and new. Williamswill be taking the position that once belonged to designer Virgil Abloh, who died Nov.28, 2021, aftersilently battlingcancer. Tara Gonzalez is the Senior Fashion Editor at Harpers Bazaar. This led the company to part ways with the brands previous creative director Alessandro Michele last November after a phenomenal seven-year run in the post.
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